// Stay in touch?
Products
Encore CloudEncore Cloud
Encore.tsEncore.ts
Encore.goEncore.go
PricingPricing
Book a DemoBook a Demo
Use Cases
AI-Powered DevelopmentAI-Powered Development
Event-Driven SystemsEvent-Driven Systems
Distributed SystemsDistributed Systems
Case StudiesCase Studies
ShowcaseShowcase
Resources
DocsDocs
InstallInstall
Example AppsExample Apps
Demo videoDemo video
ArticlesArticles
ResourcesResources
GitHub ReleasesGitHub Releases
Systems Operational
Company
About UsAbout Us
Swag ShopSwag Shop
ContactContact
JobsJobs
PressPress
TermsTerms
Privacy PolicyPrivacy Policy
Data Processing AgreementData Processing Agreement
Enterprise SLAEnterprise SLA
Encore
© 2026 EncoreAll rights reserved
© 2026 Encore All Rights Reserved
GitHubDiscordYouTube

From limiting Firebase monolith to scalable microservices with Encore Cloud

How Lizza improved delivery speed 3x and unlocked greater scalability by migrating to Encore Cloud

Lizza

E-Commerce Platform

Founded 2022

03/28/23
3 Min Read
Marcus Kohlberg
03/28/23

From limiting Firebase monolith to scalable microservices with Encore Cloud

How Lizza improved delivery speed 3x and unlocked greater scalability by migrating to Encore Cloud

Marcus Kohlberg
3 Min Read

Lizza (YC22) is a startup based in Mexico that is revolutionizing how businesses sell to their customers directly on social media platforms like Instagram or WhatsApp, by providing a suite of tools for payments, shipping, messaging and marketing.

The Challenge: A limiting legacy monolith on Firebase

Before adopting Encore Cloud, Lizza’s e-commerce platform was built using Firebase. It had a large monolithic codebase, which over time had become disorganized, blurring the frontend and backend lines. This made new development slow and error-prone, ultimately making it hard to deliver features at speed while maintaining quality.

To solve this, the Lizza team wanted to move to a microservices architecture and refactor their existing application to implement a structure better suited for their domain. This meant overcoming several challenges:

  • Transitioning from a monolithic architecture to a microservices architecture to better structure their application, without slowing down product development
  • Managing the complexity of working with microservices, including observability and infrastructure management
  • Avoiding the need to hire additional engineers to solely work on DevOps and infrastructure

Picking Encore Cloud as a solution for building scalable and efficient microservices

Lizza turned to Encore Cloud as the solution to these challenges. With Encore Cloud, they were able to:

  • Easily transition from a monolithic architecture to a microservices architecture, allowing for better structure and scalability
  • Manage the complexity of working with microservices through Encore Cloud's observability and infrastructure management capabilities, without needing to hire additional engineers for DevOps
  • Streamline infrastructure management using Encore Cloud's declarative Backend Framework, reducing both cloud waste and DevOps workload
  • Deliver high-quality microservices at a rapid pace, thanks to the simplified development process

The Results: 3x delivery speed and 100+ hours saved per month

By adopting Encore Cloud, Lizza was able to achieve meaningful results:

  • Increased delivery speed by 3x
  • Reduced time spent on DevOps by 100+ hours per month
  • Successful and timely migration from Firebase to Go-based microservices, without hiring dedicated DevOps engineers

“Lizza's backend team loves Encore! We can now deliver high-quality microservices super quickly. Encore Cloud lets us offload the microservices complexity and avoid hiring additional engineers to work on DevOps.”

Antonio Santiago Dueñas — CTO at Lizza

Conclusion

Lizza's successful migration, from a monolithic architecture on Firebase to a microservices architecture using Encore Cloud, highlights the transformative power of the right developer platform.

By leveraging Encore Cloud's streamlined approach, Lizza was able to manage the complexity of working with microservices and streamline infrastructure management, reducing both cloud complexity and DevOps workload. This has allowed them to deliver new functionality at a rapid pace, ultimately paving the way for future growth and success.

Want results like Lizza? Book a 1:1 intro to see how Encore Cloud can help your team scale faster, save big, and stay focused on building great products.

Contents
The Challenge: A limiting legacy monolith on Firebase
Picking Encore Cloud as a solution for building scalable and efficient microservices
The Results: 3x delivery speed and 100+ hours saved per month
Conclusion

Encore is the Development Platform for your own cloud on AWS & GCP.

Ready to automate platform work and focus on building product?

More customer stories

AI
04/07/26
AI
04/07/26
How Pallet built an event-driven AI logistics platform on GCP without touching Terraform
When Pallet pivoted to AI, they used Encore to stand up a production-grade platform on Google Cloud
Web3
01/23/26
Web3
01/23/26
How Echo went from zero to a $375M Coinbase acquisition in under two years
Echo moved fast on Encore Cloud, without compromising on stability
Enterprise
09/23/25
Enterprise
09/23/25
How Groupon increased development speed by 3x and reduced time to market by 90%
From week-long infrastructure processes to shipping in hours with Encore Cloud